Viral Marketing

Viral marketing is something that would really appeal to us and people of a similar age because we have realised the popularity and success of viral marketing. We believe that this would be a good idea because it will help us to promote our film. This campaign can be done through social networking sites like Facebook. We think that this is the best way for us to promote due to a number of factors. The main one is the audience that it can appeal to- all kinds of people of different ages have a Facebook account and therefore would be able to view our page. Also, it has been proven to be a success because Cloverfield created viral marketing campaigns on Myspace and Facebook by giving the characters their own page which advertised and promoted the film. This was very successful and had lots of hits, and could be a big contributor towards the success of the film itself.

After researching the success of Cloverfields viral promotion we believe that it would be a good idea to also do this because it doesn’t cost anything and it can generate a wide fan base for out film.